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Our Company Values

For those who are looking for financial advice, we realize the available options are many and deciding who to work with is a challenging problem. Listed below are our Company Values which we hope will give you a better understanding of how we operate.

  1. People Matter – We believe that each person is innately valuable and worthy of respect and honor. We believe that relationships matter and that business is relational, top to bottom. People First, Money Second is a priority statement that places people and relationships ahead of financial matters.
  2. Integrity Matters – We believe that integrity and truth matter. We believe we need to conduct our business in such a way that we are above reproach. We believe suitability and ethical practices come from placing a high value on other people and their needs before our own.
  3. Communication Matters – We believe that communication with our client partners builds and maintains the trust that is necessary for business relationships to reach their full potential. We believe that our client partners deserve the type of communication that is frequent, timely, truthful, & relevant.
  4. Service Matters – We believe that good service is practical and that great service is necessary in the pursuit of business excellence. We will pursue perfection and in so doing “catch a little excellence along the way.” (Vince Lombardi)

Ben Millan

President, Serenity Retirement

Why is it that we live in one of the wealthiest countries in the world and still have money problems? Many of us work hard all our lives and retire poor. We invest heavily in our children then watch them finish college in debt. For many, debt has become an acceptable part of our lives.

While we all seek to retire comfortably, too few actually have a working plan. Sadly, many of us are active spenders, and passive savers. Most youth are not taught how to manage money in school; financial issues are not often discussed in families; and financial products not clearly explained by advisors. Few people can successfully balance their own checkbooks or interpret a financial statement. Credit cards are overused and often have hidden charges. Insurance policies are purchased and placed in a file cabinet, and 401K contributions are often made with the misconception that someone else is actually managing it in our best interest.

We don’t know what we don’t know! While the financial industry is one of the largest industries in the world and we are flooded with financial news, channels, and websites, financial literacy is as murky as ever. For example, did you know there are accounts that GUARANTEE no losses; have a floor of 0%; with NO CAP on your gains; and with the potential for double to triple digit returns? Is this something of interest to you?

Since 2006, I’ve been sharing financial knowledge in easy-to-understand terms: Just like speaking with a friend. My goal is to educate you on the fundamentals of how money works using common scenarios tailored to your specific circumstances and financial objectives.

No one cares more about your financial well being than you – not your employer and definitely not the government! The bottom line is it’s up to you to learn the simple rules of how money works to better plan for your family’s future. With me as your coach, you can do it!

Like many of us, once you grasp financial knowledge, you’ll quickly discover that building a financially sound future for your family is well within your reach. Learning how money actually works is the first step!

I guarantee that if you contact me, and allow me to share my almost two decades of knowledge and expertise with you, an exciting journey of learning about financial concepts and products that you’ve likely never heard about or even knew existed awaits.

I hope that I have sparked your interest in financial literacy and look forward to hearing from you soon.

Plan For Your Future

There is no one “best place” to put your retirement money because each individual and couple has unique requirements, different tolerances for risk, and need their money at different times. Likewise, there is no one place to keep your money that fits everyone for exactly the same reasons. Your unique circumstances must be taken into consideration if you seek to find the “most favorable place” for your retirement money. This is where we can be of service.